Maja Voje: how I developed my key model with the help of Swiss EP

With over 15 years of experience and 750+ teams supported (including startups and global enterprises), Maja brings exceptional expertise and experience to the table. From CMO roles to community building and teaching, Maja worked it all out. Her cheerful smile and upbeat personality are an excellent addition to her expertise.

Maja's favorite Swiss EP moment

When I reflect on my time with Swiss EP, my thoughts immediately turn to Serbia. Those sessions with local startups were intense—back-to-back mentorship days filled with whiteboards, sticky notes, and a surge of creative energy. It wasn't just about giving advice; it was about co-creating meaningful strategies with passionate teams.

While brainstorming, we sketched out a framework on the whiteboard that later became one of my key models: The GTM Power Hour. In a year, it has been adopted by over 5,000 companies worldwide, guiding them toward product-market fit and scalable growth. You can get your copy with an example here.

Working across Serbia, Bosnia and Herzegovina, Albania, Kosovo, and North Macedonia, I've witnessed the resilience and creativity of entrepreneurs in the region. Their drive continues to inspire me and fuels my commitment to support innovation and growth.

A heartfelt thank you to the Swiss EP team—you’re doing incredible work. Grateful to have you in the Balkans <3